Melissa Mackey, Online Marketing Manager at Fluency Media, provides ClickZ with insight in the October 9th article, “Yahoo! Now Filters Ads in Search Results Too.” The article describes how Yahoo! has now added the ability for a publisher’s ads to be filtered in the search results.
According to Melissa, “I think it limits competition and gives a huge preference to big-name brands like Amazon, Barnes & Noble, Buy.com, and the like. This effectively cuts off the lesser-known advertisers who may have a great product and offer, but lack the household name.”
Melissa Mackey is a veteran PPC marketer that helps clients get maximum ROI from paid search.