Who's Using Mobile Health Apps, Social Impact on Sales and Olympic Triple Jumpers | This Week in Social Media

Who Uses Mobile Health Apps?

Mobile healthcare and medical app downloads are expected to hit 44 million by the end of 2012, rising to 142 million by 2016, but the percentage of Americans downloading these apps have remained steady — about 10%. That despite the fact that the number of apps has increased from 2,993 in 2010 to 13,619 in April of 2012. The problem? Ubiquitous content and the end of the honeymoon. The majority of apps focus on diet and fitness, but there are hundreds of BMI and calorie counter apps on the market. Besides a lot of overlap, even the apps that get downloaded quickly lose favor with most users. Sure, they use the app a few times during the honeymoon phase, tracking calories and medication, but just 5% remain with an app after one month, dropping to nearly 0% after six months. The fix is a useful and unique app that’s easy to use and applicable to a wide audience. Simple, right? Healthworks Collective

Three in Four CMOs Say Social Has an Impact on Sales

According to a recent survey, three in four chief marketing officers are at least somewhat confident that social media is having an impact on sales. CMOs are finding that social media efforts help to determine trends and patterns that may impact business, indicate demographics and/or psychographics, determine consumer sentiment and influence individuals or groups with purchase decisions. CMOs also report sharing social media data with a number of internal teams, from brand management to sales and human resources. Though social media is a slippery customer when it comes to hard ROI, CMOs are seeing day to day value in putting their efforts in social. Marketingcharts.com

The First Olympic Casualty of Social Media

When 23-year-old Greek triple jumper Paraskevi Papahristou posted a comment on Twitter disparaging African immigrants in Greece, it was retweeted more than 100 times. It also cost her a spot on the Greek Olympic team. The International Olympic Committee encouraged the use of social media during the Olympic Games but each country is handling social media differently. The IOC social media guidelines add that athletes “can be held personally liable for any commentary and/or material deemed to be defamatory, obscene or proprietary.” The New York Times