What Time Is It? It’s Tulip Time!

If you had attended the Tulip Time Festival in Holland, Michigan last week, you would have seen millions of tulips in bloom, a variety of music shows, food vendors, parades, and, if you were lucky, CEO Tim Schaden in a customized pair of Fluency Media clogs.

Tim was invited to participate in the Volksparade, a tradition of the Tulip Time Festival that is over 80 years old. He joined hundreds of other parade participants on the mile and a half route, including Michigan Governor, Rick Snyder, and his wife; George Zimmermann, Vice President, Travel Michigan; Dave Lorenz, Manager, Public, Media & Industry Relations at Travel Michigan; Sally Laukitis, Executive Director of Holland Area Convention & Visitors Bureau; and Kurt Dykstra, the mayor of Holland.

With big wooden brooms, customized clogs, and dressed head-to-toe in traditional Dutch clothing, they swept and scrubbed the parade route clean in advance of the floats, bands and Dutch dance groups that would follow.

It was Tim’s first visit to the city which has been named the second happiest city in America, and he left with a great impression. Of his time in Holland, he said, “Everything is super clean, the food is good, the tulips are gorgeous and the people are happy, positive and like to share that. Not a bad first impression.”

As for the comfort factor of those wooden shoes? Tim recommends six pairs of socks. “I started with three but got wise after my first stroll.”


Shannon Riffe Shannon Riffe is a Marketing Assistant, helping to execute Fluency’s social media programs and generate engaging and viral content for clients. Read more from Shannon at blog.fluencymedia.com