Twitter runs some tests, the UN gets happy, and everyone goes mad for March | This Week in Social Media

Twitter toys with some changes

Stories began to spread on Wednesday that Twitter may eliminate two trademark features—@ replies and hashtags—after it was revealed that the network is testing a version of it’s mobile app that eliminates the ubiquitous @ reply. The news lines up with comments made by Twitter’s Head of News Vivian Schiller in which she reportedly called @ replies and hashtags “arcane” and indicated that Twitter’s “scaffolding” will become less noticeable as the network tries to appeal to new users.  Following the release of this possible profile redesign, it looks as if Twitter may be in for a major facelift.

Because it’s the International Day of Happiness

Be-hatted R&B star Pharrell teamed up the United Nations Foundation to promote the UN’s humanitarian efforts for the International Day of Happiness. Fans were asked to submit their own videos for the artist’s chart-topping hit “Happy” and  submit them via Instagram and YouTube using #HappyDay. Some of the best submissions were featured on the 24 Hours of Happiness Website. No word yet on how much money the campaign has raised, but you’ve got to admit it’s a catchy tune.

Everyone’s Mad for March Madness

Looking for new ways to reach out to young, uninsured Americans who have yet to apply for healthcare coverage under the Affordable Care Act, the White House launched an ACA March Madness bracket using popular GIFs to promote the benefits of the ACA. Don’t know about you, but we’ve found that cat gifs usually prevent us from doing important things like signing up for health insurance.

Bud Light, meanwhile, came to the rescue of millions of employed basketball fans that can’t get away from their desk jobs to see how their bracket is faring. The beer brand’s boss-dupingMad Things Happen” campaign includes a browser extension that replaces display ads with real-time stats on games in progress and a red button you can push to make your screen appear as if your computer is suffering a nasty virus attack, giving you the perfect excuse to head home early. It might fool your boss, but don’t underestimate your IT guy.