Twitter Redesign, Klout Pivot and Drowning in the Social Media Pool | This Week in Social Media

81% of Small and Medium-Sized Businesses Use Social Media

The social media pool is getting more crowded, friends. The question for businesses is no longer “Are we doing social media?” it’s “How well are we doing social media?” A new LinkedIn report found that 81% of small and medium-sized businesses use social media, where a small business is classified as having between $1 million and $9.9 million in revenue and a medium business earning between $10 million and $49.9 million.

The research indicated that 25 million businesses have active Facebook pages with 1 million advertisers on the platform. Competition for consumer attention and dollars is getting hotter and hotter as brands flood social media. How well are you doing?

Twitter’s New Redesign Looks Familiar

Twitter is in the process of testing a major profile redesign that looks a lot like competitors Facebook and Google+. This tinkering follows an earlier redesign that focused on the mobile experience. Reaction to the change was predictably negative because social media people hate change. “Twitter, this is horrible … The essence of Twitter is GONE!” one user tweeted. “Don’t do it, Twitter,” tweeted another. There’s no official word from Twitter about the tweaks, which could just be testing for now.

Klout Adopts a New Business Model

Once the yardstick for how awesome you are in social media, Klout’s (cough cough) klout has been on the decline for some time. Klout CEO Joe Fernandez insists the change isn’t a company pivot, but a way to extend the service’s value proposition. Klout has jumped into the game of content sharing and curation that recommends content based on their friends, fans and followers. So your Klout score is no longer judged solely by your connections and interactions and other secret algorithms—now you’ll likely be enticed to share content through the platform to hit the magical 100!