Session Topic: State of Michigan Reverses Challenging Economy Through Digital Marketing
Ann Arbor, Michigan, June 18 — Tim Schaden, CEO of Fluency Media presented a comprehensive online marketing roadmap developed with the Michigan Economic Development Corporation to boost tourism within the State of Michigan. The presentation was notable for its focus on proven, high-response, and measurable techniques that helped Michigan.org to become the #1 Visited State Tourism Website for 2 years running – besting California, Hawaii, Florida and other more highly funded contenders.
Fluency Media debuted it’s new “Low Hanging Fruit Special Report” that details practical strategies for optimizing a business’s online marketing strategy for near term revenue and long-term competitive advantage. “It was really fun to see so many serious marketers embracing digital as the ‘must know’ language of the future” Schaden said.
About Fluency Media (www.fluencymedia.com)
Fluency Media develops award-winning, turnkey internet marketing campaign programs. As the originator of both the technologies and the marketing strategies that drive successful digital programs, the company assumes a unique level of responsibility for producing results and delivering ROI for its clients. Fluency specialists manage internet marketing channel execution and analysis daily, resulting in continuous and actionable market intelligence. Their proprietary tracking and analytics solution is capable of comparing all online marketing touch points, costs and conversion events side by side for true ROI analysis and custom integration. Fluency’s clients benefit from integrated marketing solutions which include search engine optimization, pay-per-click advertising, web site sales flow optimization, online publishing and social media strategy, and email marketing programs. For more information, please visit www.fluencymedia.com or call 1.734.302.3300.
About Michigan Economic Development Corporation (www.michiganadvantage.org)
The Michigan Economic Development Corporation (MEDC) was formed in 1999 through an alliance between the State of Michigan and several local communities. It is the successor to the Michigan Jobs Commission, the state’s economic development department, and has the ability, authority and reach to serve as a one-stop resource for business retention, expansion and relocation projects. Since the organization was formed by a cooperation between state and local governments, it provides excellent coordination with local communities and agencies across the state. For more information, please visit www.michiganadvantage.org or call 1.888.522.0103.
About Travel Michigan (www.michigan.org)
Travel Michigan, a division of the Michigan Economic Development Corporation, is the State of Michigan’s official agency for the promotion of tourism. Travel Michigan markets the state’s tourism industry and provides valuable visitor information services. For Michigan travel news and updates, go to www.michigan.org.