The One Where Everyone Got Hacked | This Week in Social Media

Burger King and Jeep’s Twitter Accounts Hacked

On Monday—in the hack that launched a thousand ships—Burger King’s Twitter page was compromised for over an hour before the fast food chain was able to regain control of the account. The page was crudely outfitted with images from rival brand McDonald’s, and the hacker or hackers responsible sent out a number of disparaging tweets about the brand and its employees. In a nearly identical attack on Tuesday, Jeep’s Twitter account was hacked and populated with graphics from competitor Cadillac. Although infamous hacker group Anonymous originally claimed credit for the hacks, some say a New England DJ with connections to a teen hacking group known as Defonic Teen Screen Name Club is responsible.

MTV and BET Fake Hack Stunt Backfires

Following the high profile hacks of Burger King and Jeep, the braintrusts at MTV and BET decided to stage a fake Twitter hack of their own, taking over each other’s channels to tweet mostly about the upcoming BET Awards. “It’s a coordinated gag between the social team for MTV and our sister channel, BET,” Kurt Patat, a VP at MTV Networks told the Huffington Post. Many sniffed out the fake hack early on—including Denny’s, tweeting “OMG! we hacked ourselves because it’s the cool thing to do!” Twitter gains were modest for the two channels compared to Burger King’s 60,000+ new followers, and the modestly-worded tweets and marketing focus likely rubbed a good deal of their audience the wrong way. OMG BET, or whatever the kids are saying these days.

Twitter says stop using “Password” and “123456”

The hack attacks continued through Thursday morning, when Donald Trump’s account was taken over by a Lil’ Wayne fan and the main account for the hacker group Anonymous—which had initially claimed credit for the pranks—was compromised by a rival organization. Needless to say, it was a rough week for Bob Lord, Director of Information Security at Twitter. Lord posted a “friendly reminder about password security” on the Twitter blog Tuesday, encouraging users to create strong passwords and warning against clicking on suspicious links or giving out passwords to third parties. It’s probably safe to assume Burger King wasn’t using “WHOPPER” as their password, so the response fails to address how multiple high-profile accounts were accessed in such a short time period. Many have speculated that hackers are exploiting a weakness in Twitter’s own security system, suggesting a connection between these attacks and a security breach of Twitter’s network earlier this month.