The New York Times Blacks Out, Facebook Plans Your Evening, and Prince Tweets 2 U | This Week in Social Media

The New York Times Get Social During Outage

On the anniversary of the 2003 Northeast blackout, The New York Times website and mobile app suffered a two-hour outage due to an undisclosed “internal issue,” giving news-starved tweeters and Times staff plenty of time to tweet clever jokes about paywalls and article limits. The Times, meanwhile, got creative with their social channels during the outage, posting full articles on the New York Times Facebook page using the often-overlooked “Notes” feature, and sharing stand-alone breaking news and photos on Twitter. How long until they change the motto to “All the News That’s Fit to Tweet?”

Facebook Wants to Take You to Dinner

Facebook has partnered with OpenTable to allow users to make restaurant reservations directly through a restaurant’s Facebook page on the mobile app, without being redirected to another app or website. The partnership marks another effort by Facebook to influence real-world commerce via user activity on the network. The mobile app will also begin featuring TV listings, so it looks like Facebook wants to help you plan your whole night.

Prince Reigns on Twitter

An early adopter of Internet shorthand, it’s a little surprising Prince is just now putting aside his Internet issues to try his hand at Twitter. The formerly web-shy musician started tweeting Tuesday using the handle @3rdeyegirl, in reference to his latest band. He even shared a link to a preview of his newest song on YouTube, a site he once sued for copyright infringement over user appropriation of his music. Looks like he’s a quick study, too—he’s already posting selfies AND photos of his dinner.