Google I/O Conference, Social Media Legislation and What Bubble? | This Week in Social Media

Google’s Big News at the I/O Developer’s Conference

Google made some big announcements last week at the Google I/O developer’s conference 2012, biggest among them being the reveal of the Nexus 7 tablet running Android Jelly Bean (available for pre-order in the Google Play store). Competition in the tablet space will increase options for consumers accelerating the importance of mobile media and apps for business marketing. Google+ had a reveal of its own, rolling out an events option for the expanding social network. Google Blog Google Developers YouTube channel.

What Social Media Bubble? Microsoft Buys Yammer for $1.2 Billion

Microsoft confirmed its $1.2 billion purchase of Yammer, essentially a private Twitter and Facebook platform used by businesses. Yammer, launched four years ago, currently has four million registered users, but only 20% pay for premium services. Microsoft also recently purchased Skype for $8.5 billion and in May, moved its own social media service out of beta. Will Microsoft try and individually monetize each of its platforms or make a run at creating a social media Frankenstein to rule the world? TechCrunch

California Social Media Bill Moves Forward

A bill to protect individuals’ social networking passwords from prospective employers or colleges moved forward after unanimously being approved by the Assembly Judiciary Committee.

The bills reads: “A public or private postsecondary educational institution shall not require, or formally request in writing, a student or prospective student to disclose the user name or account password for a personal social media account or to otherwise provide the institution with access to any content of that account.

Educational institutions and employers would still be able to access information publicly available on the Internet, but could not view private accounts.

On the federal level, a congressional committee is considering the Social Networking Online Protection Act (SNOPA), which would forbid employers from requiring job seekers or workers to hand over their social networking passwords as a condition of employment. Los Angeles Times

Leap Day at Facebook, a LinkedIn Upgrade and Breaking the Law with Pinterest | The Latest in Social Media

It’s been a busy week in social media, from Facebook’s Leap Day announcement of Facebook Timeline for Brands to upgrades at LinkedIn and legal concerns surrounding Pinterest. Here’s a weekly digest of the hot topics on social this week:

Facebook Timeline for Brands

You’ve heard the news – Facebook announced Timeline for Brands effective immediately. Timeline means larger photos, richer content and the ability for brands to tell their story, but it also means the end of landing pages and a forced reevaluation of tabs. Brands have until March 30 to update their profile images, perform a content review and begin gathering content to build their company milestones before Facebook switches everyone to the new format. Here’s our take on Facebook Timeline for Brands with the three strategic considerations to make and five key changes for brands on Timeline. Fluency Media Blog

LinkedIn Adds a Follow Button

With more than two million people in its network, LinkedIn is becoming the most popular social network for B2B professionals. LinkedIn has made it easier for individuals to follow companies with a single click with the LinkedIn follow button. Companies can add follow buttons to their websites and blogs, making it easier for individuals to follow your LinkedIn updates, blogs and job opportunities. LinkedIn Blog

How to Use Pinterest Without Breaking the Law

Pinterest is driving more traffic than Google+ and YouTube, but its popularity is drawing a lot of legal attention. Users who pin images they don’t own the rights to risk copyright infringement or worse. Pinterest attempts to limit its liability in its terms of use, stating that users can only pin content that they own or have rights to – which is a low percentage of Pinterest’s overall volume – but each individual is on their own. Brands should be advised to use only images they own the rights to or images available in the public domain to steer clear of legal troubles. Ad Age