Archives

Google I/O Conference, Social Media Legislation and What Bubble? | This Week in Social Media


Google’s Big News at the I/O Developer’s Conference

Google made some big announcements last week at the Google I/O developer’s conference 2012, biggest among them being the reveal of the Nexus 7 tablet running Android Jelly Bean (available for pre-order in the Google Play store). Competition in the tablet space will increase options for consumers accelerating the importance of mobile media and apps for business marketing. Google+ had a reveal of its own, rolling out an events option for the expanding social network. Google Blog Google Developers YouTube channel.

What Social Media Bubble? Microsoft Buys Yammer for $1.2 Billion

Microsoft confirmed its $1.2 billion purchase of Yammer, essentially a private Twitter and Facebook platform used by businesses. Yammer, launched four years ago, currently has four million registered users, but only 20% pay for premium services. Microsoft also recently purchased Skype for $8.5 billion and in May, moved its own social media service So.cl out of beta. Will Microsoft try and individually monetize each of its platforms or make a run at creating a social media Frankenstein to rule the world? TechCrunch

California Social Media Bill Moves Forward

A bill to protect individuals’ social networking passwords from prospective employers or colleges moved forward after unanimously being approved by the Assembly Judiciary Committee.

The bills reads: “A public or private postsecondary educational institution shall not require, or formally request in writing, a student or prospective student to disclose the user name or account password for a personal social media account or to otherwise provide the institution with access to any content of that account.

Educational institutions and employers would still be able to access information publicly available on the Internet, but could not view private accounts.

On the federal level, a congressional committee is considering the Social Networking Online Protection Act (SNOPA), which would forbid employers from requiring job seekers or workers to hand over their social networking passwords as a condition of employment. Los Angeles Times

Microsoft's So.cl, ooVoo the Google Hangouts Slayer and the Social Network for Death | This Week in Social Media

It’s a social network edition of This Week in Social Media with Microsoft rolling out its new social network to the world, video chatting service ooVoo bringing its capabilities to Facebook and the social network for those of you interested in the big dirt sleep – death.

Microsoft’s Own Social Network

Amidst Facebook’s IPO, Microsoft quietly moved its own social media network, So.cl out of beta, making it available worldwide. So.cl (pronounced “social”, not to be confused with Thionyl Chloride or “SOCl2”) is a Frankenstein of features from Facebook, Twitter, Google+ and Pinterest with features like viewing parties, Wikipedia-like search and trending topics. So.cl has some neat functionality but is the world big enough for yet another social media network. Yahoo News

ooVoo – the Google Hangouts Killer?

Social video chatting service ooVoo launched a Facebook app, bringing its Google Hangouts-like service to the big white f. ooVoo is cloud based, not peer to peer, allowing users to connect with friends who aren’t on the platform by emailing, posting or texting an ooVoo link. It allows users to chat with up to 12 people at once and the updated iPad app allows for 12-way chat in HD with simultaneous video streams (Google Hangouts is currently capped at 10 simultaneous chatters.) With video chatting more and more popular, will ooVoo deal a blow to Google+? Business Insider

The Social Network Based on Death

A new social network hopes to gain a following by connecting users by a single, unavoidable life event: death. My Last Wish encourages users to post their final wishes on a wall and connect with like-minded people. Users can add their email addresses and phone numbers to the app which can be shared with others who post wishes like “Own a pet store,” or “Write a book,” or “Score an invitation to Mark Zuckerberg’s wedding (too late).” The app only has an iOS version right now but the company plans to release an Android version for Google fans with a taste for the final frontier. Mashable

Microsoft And Yahoo Ink Search Deal

Well, it finally happened: Microsoft and Yahoo have entered into a search and advertising agreement. Few will be surprised by this announcement, as it’s been in the works for at least 18 months. Still, many search engine marketers are optimistic about the future for these two giants.

In fact, when it comes to search, neither Microsoft nor Yahoo are giants at all.  Granted, Yahoo.com is still the most-visited site on the web, and Microsoft is, well, Microsoft. But in search, as we all know, Google is king. With Google’s market share hovering between 65% and 70%, it’s unlikely that the new MSFT/YAHOO partnership will unseat them any time soon. However, MSFT has been gaining share since they launched the Bing search engine in early June.

While Yahoo’s search traffic still exceeds that of Microsoft/Bing, it was Yahoo who was really losing market share, not Google – which is why this marriage makes sense.

Advertisers seem to feel that this is a positive step. According to ChoiceValueInnovation.com, the new website set up by MSFT and Yahoo, “For Web users and advertisers, this deal will accelerate the pace and breadth of innovation by combining both companies’ complementary strengths and search platforms into a market competitor with the scale to fuel sustained development in search and search advertising.”

In plain English, this is the best of both worlds. Yahoo has the traffic, but lacks a good PPC interface with which to harness the traffic. Microsoft, on the other hand, has robust PPC tools, including an offline campaign editor and targeting options that even Google doesn’t offer. What they don’t have is traffic. The combination of Yahoo’s traffic with Microsoft’s tools will result in increased economies of scale for PPC advertisers.

Many questions still linger, however. One big one for PPC advertisers is the question of customer service. The MSFT/Yahoo site says that “Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers. Self-serve advertising for both companies will be fulfilled by Microsoft’s AdCenter platform, and prices for all search ads will continue to be set by AdCenter’s automated auction process.” What defines “premium search advertisers”? They don’t elaborate, but I suspect they’re referring to Fortune 500 companies. If so, that’s good news for the rest of us, as Microsoft adCenter has a far better customer service track record than Yahoo does.

Any way you slice it, this has been an exciting day for those of us in the search engine marketing industry. What do you think about the deal? Discuss it in the comments!

Bing Commercials Make a Good Point… and Remind Us How to SEO

Microsoft hits the nail on the head with its commercials for its new search engine, Bing – the “Search Overload” so cleverly depicted therein resonates with people because we all know exactly what they’re talking about. The search results listings we see day in & day out are cluttered with content disguised as human-readable but engineered to butter up search engines.
(more…)