SXSW, Pinterest Analytics, and Death To Google Reader | This Week in Social Media

In Case You Missed SXSW Interactive…

We weren’t able to attend SXSW Interactive but thanks to our hyperactive social networks, we feel like we might as well have. If we were in Austin, here’s what we would have checked out: 3D printing technology (could the future of social be awarding people with code to be able to print prizes right in their own homes?), body-based technology (everything from Google’s talking shoes to enhanced fitness devices that not only track steps but blood glucose levels), and of course, Grumpy Cat (pictured here with Andrew WK).

Pinterest Becomes More Business Friendly

Four months after making business accounts available to users with verified websites, Pinterest announced a new analytics tool for business accounts as part of a site facelift that includes an updated look and feel. The tool will track images pinned from your website, repins of that content, and clicks that took visitors to your website. You’ll also be able to track the resulting impressions and reach. Unfortunately, the new tools do not compile likes or repins of third-party content you share on your boards — information that is available on the individual pins, but not easily tracked without a paid service like Curalate or Pinfluencer. Still, it’s a big step forward for a site with a lot of e-commerce potential.

R.I.P. Google Reader

The Internet spiraled into an irreconcilable depression this Wednesday when Google revealed that Reader, its popular web feed aggregator, will “retire” on July 1. But RSS addicts were not fooled by Google’s adorable language, and Twitter was immediately peppered with “Save Google Reader” pleas and ardent appeals from those who desperately love the “retiring” (read: I’m leaving and I’m never coming back) Google product. Despite the Internet never being too proud to beg, Google suggests you dry your tears, download your history, and move on to an alternative service. But if your content-lovin’ heart just can’t heal, you can always join the 30,000 other Internet-goers who are petitioning Google to keep Reader safe from “retirement.” And you thought the new pope was the most important thing that happened this week.