Babies, Burritos, and Blunders | This Week In Social Media

Royal Pain—Er, Baby

Unless your Internet, cable, AND cellular service have been down this week, you probably know that Prince William and the Duchess of Cambridge celebrated the birth of their first child this Tuesday. The aforementioned little bugger—now third in line to the throne—caused quite a stir on social media, with 25,300 tweets per minute, a live video feed from the hospital doors, and half-dozen worldwide trending hashtags. But the fetal fanfare wasn’t enough to best Barack Obama OR Pope Frankie (can I call you Frankie? No? Oh…). The election of Pope Francis I this March saw 132,000 tweets per minute, and President Barack Obama’s re-election in November set an all-time record of 237,000 tweets per minute.

Chipotle Hacked By… Chipotle

Delicious, befuddled Chipotle has reconfirmed what we already knew—staging your own Twitter hack is not a good idea (ask MTV and BET about this one). In the ultimate display of “What Not To Do!”, a series of bizarre tweets were sent from Chipotle’s account this weekend, leading many to assume the burrito giant had been hacked. Sure, they were hacked—if by “hacked” you mean they purposefully sent a string of misleading tweets, followed by an apology claiming problems with the account. Clever users immediately clued in to Chipotle’s shenanigans, since tweets sent during the alleged “hacking” were not deleted (as is common practice with brands whose accounts are legitimately compromised). Stunts like this are a surefire way to alienate former fans—but fortunately for Chipotle, the only thing the Internet loves more than integrity is burritos.

Twitter Attributes Fake Tweets To Real Users To Sell Ads

Wait, what? In a blog post this Tuesday promoting its “Amplify” product, Twitter showcased several tweets to demonstrate how brands can monitor conversations about their television broadcast spots. The problem? The 3 tweets shown were fakes—and each attributed to a real Twitter user, displayed next to their actual avatar. When alerted by press to Twitter’s adoption of their photos and handles, the users were understandably miffed—and though Twitter issued a public apology later that day, it may not be enough. One of the affected users is reportedly consulting a lawyer.