“We are delighted with the number of people who want to be involved with Pure Michigan on Facebook” said George Zimmermann, Vice President of Travel Michigan, a business unit of the Michigan Economic Development Corporation. However, it’s not just the volume of fans but the level of fan participation. Our posts serve as conversation starters about things to do and places to see in Michigan.”
As social media becomes a standard addition to marketing toolkits, we’ve focused on integrating all marketing channels to support social media activities. In the case of Pure Michigan, the Pure Michigan Blog, email, and website promotion all played a part in fueling participation on social media platforms.
“This is the type of integrated execution that makes social media deliver brand awareness and ROI” said, Tim Schaden, CEO of Fluency Media, “We are excited to see what the future holds for this premier brand and the State of Michigan.”