Pure Michigan recently cruised to another #1 ranking on the strength of its multi-faceted social media program and the enthusiastic online community that supports it. In a study conducted by Gammet Interactive entitled “How Social is Your State DMO,” tourism social media efforts from all 50 states were analyzed in the categories of Facebook, Twitter, location-based, and YouTube activity. The end result was another first place ranking for Pure Michigan for the seventh consecutive time.
Pure Michigan’s social media efforts include an active 190,000+ strong community on Facebook, over 10,000 Twitter followers and thriving platforms on Flickr and YouTube. Fluency Media manages and moderates each platform and offers overall strategic guidance to the Pure Michigan team in the state tourism office.
Download “How Social is Your State DMO” here: http://www.gammet.com/HowSocialisYourStateDMO_January2011.pdf
If you’d like to experience the award-winning Pure Michigan campaign for yourself, visit any of the links below.
Join the Pure Michigan Facebook: http://www.facebook.com/PureMichigan.org
Follow Pure Michigan on Twitter: http://twitter.com/puremichigan
See Pure Michigan’s Award-Winning TV Spots on Youtube: http://www.youtube.com/user/puremichigan
Experience the beauty of the State of Michigan on Flickr: http://www.flickr.com/photos/puremichigan/