In May, our client, Pure Michigan, saw record-breaking numbers in its online marketing efforts.
- Facebook: Pure Michigan more than doubled its fan count from January 2010, soaring to 50,000
- Twitter: Pure Michigan broke the 5,000 follower mark, less than 12 months after beginning on the platform
- Visits: Visits to their main site, michigan.org, were up 26% compared to 2009
- Clickthroughs: Clickthroughs to Michigan business tourism websites went up 15% year over year.
While the numbers are impressive, we know that it’s about more than that. We’re immensely proud of the quality of the Pure Michigan social media platforms, and of the entire marketing program.
“We could not be more pleased with the increase of Facebook fans and Twitter followers for Pure Michigan,” said George Zimmermann, Vice President of Travel Michigan, a business unit of the Michigan Economic Development Corporation. “As summer travel takes wing, our fans are sharing their favorite vacation spots and experiences, which we believe helps influence interest and travel decision making in Michigan’s favor.”
May also brought the results of a recent customer satisfaction survey conducted by ForeSee Results, which showed that nearly three quarters of the Pure Michigan Facebook fans learned about places and activities in Michigan they did not know about. In addition, a third of those fans were inspired to travel to or within Michigan after reading the posts.
We have been honored to partner with Pure Michigan in developing and executing their online marketing efforts. As the tools and landscape change, and the travel market becomes more competitive, we have remained focused on building a long-term, strategically integrated plan that maximizes the impact of each channel. We remain relentlessly focused on driving results that support Pure Michigan’s overall goals.
P.S. If you haven’t seen this year’s new Pure Michigan television and radio ads, you definitely want to check them out. You can watch all of their spots anytime you like on the Pure Michigan YouTube channel.