Pinterest Enhancing its API for Business and Horrifying Mascots | This Week in Social Media

Pinterest and Businesses: BFF?

Pinterest API EnhancementPinterest is looking to buddy-up with businesses with the announcement of a new initiative to provide more information on popular trends. This will coincide with Pinterest enhancing its API to provide more information about what kinds of products are popular, what types of imagery work best and which products are driving the most sales.

Right now, only a small number of companies are testing out the new “Business Insights” API, but don’t be shocked if it becomes more widespread soon. This is just the latest in a number of advancements the social network has made to appeal to more businesses. The company launched its first paid Promoted Pins earlier this month, which are shown to users in both the search and category feeds on web and mobile.

Facebook Fighting TMI

Over the next few weeks you may get a “Privacy Checkup” from Facebook. You’ll be asked to answer a few questions about who you want to share your posts with and which apps you want to allow access to your profile. The company says it wants to ensure its users know who they are sharing their content with and provide them with an easy way to change anything they feel may no longer be relevant.

Also, if you’re one of the 1.1 billion people not using Facebook right now and create an account in the near future, you will automatically default to only sharing content with your friends. If you want all the world to see the pictures of the quinoa pad-thai you made last night you will need to change your settings.

Menacing Mascots

What could possibly make Ronald McDonald look less creepy? The answer is an even creepier mascot. This week, McDonald’s unveiled “Happy,” an anthropomorphic box with a GIGANTIC grin. Happy is supposed to be an ambassador of healthier choices for kids. However, it didn’t take long for the internet to react with horror – and hilarity to Happy’s introduction. In the company’s defense, Happy was met with enthusiasm when he debuted in France in 2009.

This section of the blog DOES say mascotS…meaning plural. Lemonheads also unveiled their new mascot this week. Click here if you dare.