Pinterest for Business, Facebook’s Job Board, and Macy’s spokesperson scandal | This Week in Social Media

Pinterest announces business profiles

Pinterest announced this week the addition of business profiles. Although many business are already leveraging this popular image-based network to showcase product, curate relevant content, and develop closer relationships with their customers, the new Pinterest business accounts mark a “first step” toward the monetization of this popular platform. Brands with existing accounts can convert their pages to a business profile, which will allow them to verify their websites and embed site widgets to showcase their pins. Business owners can also take advantage of the Pinterest for Business microsite, which features successful case studies as well as guidelines and best practices for brands.

Is Facebook the future of recruiting?

After a yearlong partnership with the U.S Department of Labor, Facebook finally announced this week its long-awaited interactive job board. The application already features over 1.7 million jobs from five different recruiting organizations, which can be sorted by location, industry, and skill. Interested applicants can apply for posted positions directly on Facebook and share relevant positions across their social networks. As the job search becomes increasingly more social, this move positions Facebook as a direct rival to popular recruiting platform LinkedIn, whose stock dipped more than 2% following this week’s announcement. According to a Social Jobs Partnership survey, over 50% of employers already use Facebook in their hiring process.

Macy’s stands by spokesperson despite social pressure

Donald Trump in Macy's AdIn the wake of Donald Trump’s repeated criticisms of President Obama following last week’s election, fans have flooded Macy’s social media channels to demand that the popular retailer ditch their controversial celebrity spokesperson. The petition to “dump Trump”, which has collected more than 650,000 signatures, was created by Angelo Carusone because of what he calls the “consequence-free bullying” that characterizes Trump’s brand. Macy’s CEO Terry Lundgren responded to Carusone directly in an email Wednesday, thanking him for his candor but confirming that the retailer will continue its partnership with Trump. Lundgren’s letter has prompted many fans to boycott the store, including pop superstar Cher.