ANN ARBOR, Mich., January 8, 2013 — Nonni’s Foods, LLC, launched its Get Addicted to Fitness for newly acquired low-calorie cookie brand THINaddictives on Wednesday (Jan. 2) across all its social media channels. The Get Addicted to Fitness program features a new fitness-related activity each month for 2013, spotlighting influencers who sharing content in their area of expertise, hosting giveaways and providing healthy-living content.
THINaddictives is featuring yoga in the month of January, partnering with Barre Bee Fit and youth yoga program Move with Me to offer fans a chance to learn more about alternative forms of yoga and ways to stay fit and flexible. In the coming months, THINs plans to feature celebrity dance instructor and trainer to the stars Ilyse Baker, Crossfit Stapleton and See Jane Run. Partners are highlighted in videos along with tips to an active lifestyle, while one influencer each month will host a giveaway featuring everything from athletic apparel and fitness DVDs to a bike, along with FitBit pedometers and boxes of THINaddictives.
Fluency Media has been Nonni’s Foods, LLC’s, social media agency of record since 2012, managing its Nonni’s Biscotti brand and THINaddictives.
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