ANN ARBOR, Mich. – In January, Nonni’s Foods, LLC acquired low-calorie cookie brand THINaddictives tapping Fluency Media as the brand’s social media agency of record. Fluency Media already manages Nonni’s Biscotti–the flagship brand of Nonni’s Foods and the top-selling biscotti in the United States.
Established in Canada, THINaddictives are made with premium ingredients, including whole almonds and pistachios, real fruits and select chocolates. The cookie is one of the top-selling in its class in Canadian club stores and Nonni’s plans to introduce the product through grocery and club stores in 2012 and 2013.
Fluency will take over management of THINaddictives’ Facebook and Twitter pages and work to create social media programs and campaigns to promote the brand to the U.S. and Canadian audience.