News Feed Challenge, YouTube Music Key and Beaumont Health’s Awards | This Week in Social Media

Facebook update lets people quiet brands in their News Feed

As if it wasn’t already a challenge for brands to reach fans, Facebook’s new feature that increases people’s control over their News Feed may make it even tougher for brands’ content to make it to their fans.

People will be able to see whose posts are showing up most often in their News Feed each week and decide if they want to see fewer posts from those friends or brands they follow.  The update will incentivize brands to post “better” and more relevant content if it wants to stay in good graces with their fans.  Brands are rightfully concerned that the organic reach of their posts is going to take another hit with the rollout of Facebook’s latest change.

No more YouTube ads?YouTube’s new paid music service

YouTube will soon be introducing a new free and paid listening experience that includes millions of audio-only tracks. The free listening service will feature artists’ full albums in a specific Music tab on YouTube’s website and app. The paid service, called YouTube Music Key, will allow users to nix the ads, listen to songs with the app while using other apps, and download videos to view offline. Look out Spotify and Beats Music, YouTube Music Key is the newest competitor for paying customers eager for unlimited music.

Fluency Media’s client wins three awards

Fluency Media’s client, Beaumont Health, received three MarCom awards. Beaumont earned a platinum award for its Beaumont Blog, a gold award for the Average Joe Runs a Marathon program, and a gold award for its Beaumont Children’s Hospital “Keep Your Head Up” music video. MarCom Awards is a creative competition for individuals or companies involved in the concept, writing and design of print, visual, audio and web materials and programs. Congratulations!