LinkedIn gets philanthropic, Gwen Ifill takes over Twitter and Facebook gambles on brands

LinkedIn wants to connect with non-profits

This week, LinkedIn announced the addition of a major new feature on the professional networking site. The new Volunteer Marketplace will allow users to search for volunteer opportunities that fit their interests and specialties. LinkedIn has been moving in the direction of non-profit support since it introduced the Causes section to user profiles, which allows users to highlight their volunteer experiences and the charitable causes they support. If the feature takes off, it could be a boon to non-profits and to users looking for ways to put their profession skills to work for good.

Gwen Ifill gets some unwanted attention

On Tuesday, an embarrassing gaff drew attention to a security flaw in a popular Twitter tool. Users discovered how difficult it is to disconnect an account from Twitter’s own desktop application, Tweetdeck, when Kate Gardiner typed the phrase “f gwenifill” into her Tweetdeck dashboard and the tweet automatically posted to all accounts Gardiner had ever accessed through the app. It turns out she used to man some pretty high-profile accounts, including official channels for various news publications. For the record, putting an f before a username used to be a manual command to follow a user, so there’s no reason to think Gardiner was directing an expletive at the respected journalist.

Organic reach continues to fall on Facebook

Since Facebook announced a change in the news feed algorithm back in December, brands on the network have been seeing the foretold drop in the number of fans reached by brand posts. In some cases, organic reach for posts has fallen as slow as 2-3% of the total fan base. At the time, Facebook recommended that brands concerned with reach promote their posts through one of the networks paid advertising tools. This isn’t the first time Facebook has altered—or eliminated—a feature prized by brands, but it remains to be seen whether this change will drive ad revenue, or cause the site to lose vital page views as brands head for other networks.