Leap Day at Facebook, a LinkedIn Upgrade and Breaking the Law with Pinterest | The Latest in Social Media

It’s been a busy week in social media, from Facebook’s Leap Day announcement of Facebook Timeline for Brands to upgrades at LinkedIn and legal concerns surrounding Pinterest. Here’s a weekly digest of the hot topics on social this week:

Facebook Timeline for Brands

You’ve heard the news – Facebook announced Timeline for Brands effective immediately. Timeline means larger photos, richer content and the ability for brands to tell their story, but it also means the end of landing pages and a forced reevaluation of tabs. Brands have until March 30 to update their profile images, perform a content review and begin gathering content to build their company milestones before Facebook switches everyone to the new format. Here’s our take on Facebook Timeline for Brands with the three strategic considerations to make and five key changes for brands on Timeline. Fluency Media Blog

LinkedIn Adds a Follow Button

With more than two million people in its network, LinkedIn is becoming the most popular social network for B2B professionals. LinkedIn has made it easier for individuals to follow companies with a single click with the LinkedIn follow button. Companies can add follow buttons to their websites and blogs, making it easier for individuals to follow your LinkedIn updates, blogs and job opportunities. LinkedIn Blog

How to Use Pinterest Without Breaking the Law

Pinterest is driving more traffic than Google+ and YouTube, but its popularity is drawing a lot of legal attention. Users who pin images they don’t own the rights to risk copyright infringement or worse. Pinterest attempts to limit its liability in its terms of use, stating that users can only pin content that they own or have rights to – which is a low percentage of Pinterest’s overall volume – but each individual is on their own. Brands should be advised to use only images they own the rights to or images available in the public domain to steer clear of legal troubles. Ad Age