Do you remember the legendary movie from the 80’s, the Karate Kid? The other day I was thinking about what I could be for Halloween and came up with the idea of being Daniel LaRusso (Ralph Macchio) from the Karate Kid. I watched a few movie clips on YouTube and I couldn’t help but notice how Mr. Miyagi’s (Pat Morita) training program relates to a fundamentally sound Search Engine Optimization (SEO) strategy for an organization.
If you can recall from the movie, Mr. Miyagi takes Daniel under his wing and trains him using uncharacteristic techniques such as waxing cars, sanding a deck, painting a fence, and painting a house. Mr. Miyagi has a fundamental karate mindset that has proven to win and trains Daniel with the long term benefit of being a successful karate fighter. On the other hand, Daniel’s enemy Johnny was trained by the Cobra Kai Dojo. The Cobra Kai has a quick win plan to teach their students to punch, kick, and cheat that ultimately fails in the end.
Like Mr. Miyagi’s training program, SEO is invariably a long term process using fundamental factors to determine rank, with time as an element in the calculation. In a nutshell, this means it’s not plausible to think you can rank #1 in the search engines overnight. Effective SEO takes time, and shortcuts today may cost you dearly in the long run.
So when it comes to your organization’s SEO strategy, avoid the Cobra Kai gimmicks and offers that will guarantee you overnight success. Look to the Mr. Miyagi’s of SEO that will provide you with a long lasting benefit for your SEO strategy.
Wax on, Wax off!