Instagram Photo-Tagging, Lowe's on Vine, and Taco Bell SnapChats | This Week In Social Media

Instagram Adds Photo-Tagging

Now you can tag unflattering photos of your friends on Instagram, too! A feature that has long been available on Facebook, photo tagging allows users to tag their friends in photos they post, as well as view feeds of photos they (and other users) appear in. Instagram announced Thursday that the tagging feature would be available immediately by upgrading to Instagram version 3.5, with the ability to browse “Photos of You” to follow on May 16. When someone tags you in a photo, you’ll be notified via the Instagram platform—just like parent company Facebook. Watch the video to learn more about this new feature.

Lowe’s Turns to Vine for Six Seconds of Help

Never in our wildest dreams would we have predicted that we’d praise Vine in back to back weeks, but here we are and here’s Lowe’s and it’s #LowesFixInSix. Lowe’s recently launched a dozen Vine videos to demonstrate various home improvement and organizational tips like how to unscrew a stripped screw and how to get rust off knives. Vine videos still just slightly longer animated GIFs, but it’s interesting to see brands cracking the code on new platforms. If only a brand could figure out how to make SnapChat work.

Taco Bell Figures Out How to Make SnapChat Work

Taco Bell isn’t the first brand on SnapChat, but they’re the biggest, sending their first message yesterday to announce the return of the Beefy Crunch Burrito. SnapChat allows users to send each other self-destructing photo messages and the platform is very popular with teens and college kids. Taco Bell’s move is a smart one on a few levels. First, they’re fishing where the fish are and secondly, they’re connecting with fans on a platform that has been exclusively for friends –  until now. Next they’ll be G-Chatting you and offering to give you a ride to the airport. Taco Bell,  please give us a ride to the airport.