Instagram launches web profiles, Facebook tests pages feed, and Pinterest announces secret boards | This Week in Social Media

Instagram launches web profiles

Instagram introduces web profiles

Popular mobile-only photo-sharing application Instagram announced this week the rollout of user web profiles, a long-awaited feature for many Instagram users.  The profiles are immediately reminiscent of Facebook’s Timeline design, which can likely be attributed to Facebook’s recent acquisition of the budding social network. Unlike Facebook’s cover photos, however, Instagram’s web profiles feature a rotating composite of recent photographs from the user’s account at the top of the page. Users can now follow accounts, like and comment on photos, and edit their profiles right from the web. Access a web profile by visiting

Facebook Page owners may have more to worry about

On the heels of recent changes to Facebook’s EdgeRank, which caused a marked decrease in reach for many Facebook Pages, Facebook also began testing a new feature this week—the pages feed. Similar to the existing “close friends” option, the new pages feed would allow users to view a separate feed from their main newsfeed, containing only posts from Facebook Pages that the user has liked. The pages feed has already been rolled out to some users, who are reporting that the feature does not seem to eliminate page posts from their main feeds—only that the pages feed serves as an unfiltered stream of page-only content. Facebook has yet to confirm or deny the specifics of this feature.

Pinterest users can now pin privately

Beloved image-based social network Pinterest announced the addition of secret boards to enable users to pin content they’d rather keep private—like holiday gift ideas, surprise party plans, or fifty different variations of cheesecake recipes. This announcement will no doubt position Pinterest as even more powerful than before; in addition to giving users the ability to catalogue personal projects, plans, and photos, secret boards will allow users to pin as frequently as they’d like without the potential for alienating followers. Users can also invite other pinners to collaborate on a secret board, so couples can pin about home renovations and children’s projects privately.