Infographics, LEGO and Angry Olympians | This Week in Social Media

Infographics Explained with LEGO

Sometimes social media professionals have trouble explaining concepts and terms they deal with every day. It’s like a baker explaining what bread is. “Flour, water, salt … I like crispy crusts!”

Infographics aren’t complicated, but without a visual cue they’re sometimes difficult for someone not in social media to visualize. That’s where LEGO comes in. A new infographic sweeping the web explains the concept like this: Take a pile of multicolored LEGO (data) and picture that pile being sorted into colors, arranged (locked together) and then visually presented. See for yourself. InfographicsArchive

82% of Consumers Want to Engage Retail Brands

A recent study showed that 82% of consumers want to engage retail brands via social and mobile channels, but two-thirds feel that brands don’t monitor online conversations. Affluent customers are more likely to have smartphones and are thus more likely to engage with brands via mobile, making a mobile and social listening strategy most important for higher end brands. Brands need to listen to what customers of all income levels are saying, and mobile real-time interactions are where these conversations are happening. LuxuryDaily

Olympians Chafe at Social Media Rules

Just like the reaction of some employees when companies institute social media policies, some Olympians are chafing at social media rules being implemented by the IOC. The only permissible tweets, blogs or social media posts must be “a first-person, diary type format” with no video and permissions received from any athletes they snap in the Olympic Village. The rules are in place to protect the media entities covering the Olympics, who don’t want to be scooped by the athletes, especially during primetime pre-taped segments of events that have already occurred.

“Twitter and social media are how we can get our word out, and fans kind of want to see what things look like from behind the scenes,” said U.S. swimmer Ricky Berens. “TV portrays things the way it wants to, and we can give a lot more than that.” Mashable