If TechCrunch Were A Client

Yesterday, Trisha Verma a colleague of mine gave TechCrunch a stern rap across the knuckles for their recent shenanigans.  To tell you the truth, there was quite a debate about if we were even going to post about this subject.

But we realized (some later than others) that this debate is important because Social Media and online publishing will not amount to anything if its practitioners insist on sickening its readers.  For years, bloggers have endured the overt and covert implication that they weren’t serious journalists.  That somehow they didn’t have a firm grasp on their moral compass.

However, in the last year or so, bloggers have gotten their feet under them and have made largely positive and valuable contributions to social discourse.  As a company, Fluency Media applauds responsible blog journalism not because it’s good business but because it’s simply good.

That’s why Mr. Arrington has spurred such intense debate — not just because his grasp of ethics is suspect, but also because his fascination with locker-room pranks is plain disappointing.

So if TechCrunch were a client, I would gently recommend that he find a different “True North” than simply relying on showcasing the worst of our profession.

Trisha’s disappointed that Arrington tarnished TechCrunch’s reputation; I’m disappointed because he’s damaged us all.

This debate I’m sure will pass – but hopefully what we’ve learned will not.