HSMAI to Honor Fluency Media with a Bronze Award in its Annual Adrian Awards Competition


Fluency Media receives Adrian Award for its Social Media work with Pure Michigan

Ann Arbor, Michigan (November 25, 2009) – The Hospitality Sales & Marketing Association International (HSMAI) will recognize Fluency Media with a Bronze Adrian Award for internet marketing excellence for its winning entry in the 53rd annual Adrian Awards Competition, the largest and most prestigious travel marketing competition globally.

HSMAI will pay tribute to Fluency Media during the 20th annual HSMAI Adrian Awards Gala, a black-tie affair attended by more than 1,000 hospitality, travel, and tourism marketing executives, on Feb. 1, 2010 at the New York Marriott Marquis.

With the explosion in popularity of social media platforms like Facebook and Twitter, Fluency recognized an opportunity for Travel Michigan to enter the social space and launched the Facebook fan page implementing a variety of tactics to grow the fan base which has surpassed 22,000 subscribers since its inception.

“This is the type of integrated execution that makes social media deliver brand awareness and ROI” said, Tim Schaden, CEO of Fluency Media, “We are excited to see what the future holds for this premier brand and the State of Michigan.”

This year’s contest attracted nearly 1,100 entries from around the world, with entries judged by top executives from all sectors of the industry.

In addition to celebrating Fluency’s award-winning work, the Gala honors lifetime achievement and the “Top 25 Most Extraordinary Minds in Sales and Marketing.” All winning entries will be accessible in the Adrian Awards Winners Gallery online following the gala at www.adrianawards.com.

About Fluency Media (www.fluencymedia.com)

Fluency Media develops award-winning, turnkey internet marketing campaign programs. As the originator of both the technologies and the marketing strategies that drive successful digital programs, the company assumes a unique level of responsibility for producing results and delivering ROI for its clients. Fluency specialists manage internet marketing channel execution and analysis daily, resulting in continuous and actionable market intelligence. Their proprietary tracking and analytics solution is capable of comparing all online marketing touch points, costs and conversion events side by side for true ROI analysis and custom integration. Fluency’s clients benefit from integrated marketing solutions which include search engine optimization, pay-per-click advertising, web site sales flow optimization, online publishing and social media strategy, and email marketing programs. For more information, please visit www.fluencymedia.com or call 1.734.302.3300.

About Travel Michigan (www.travelmichigan.org)

Travel Michigan, a division of the Michigan Economic Development Corporation, is the State of Michigan’s official agency for the promotion of tourism. Travel Michigan markets the state’s tourism industry and provides valuable visitor information services.

About HSMAI (www.HSMAI.com)

HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing, and branding. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI’s Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 1760 Old Meadow Road, Suite 500, McLean, Va. 22102; (703) 506-3280; fax (703) 506-3266, or visit the website at www.hsmai.org. Join our social networking communities on Twitter, LinkedIn and Facebook.