How Many Likes Should My Facebook Post Get? | This Week in Social Media

Facebook Likes

How Many Likes Should My Facebook Post Get?

Socialbakers released a new report this week that analyzes absolute engagement (total interactions) across page size on Facebook, setting new benchmarks for brands and agencies. Instead of looking at engagement rate (as they did in a previous study), Socialbakers focused on total likes, shares and comments to give brands benchmarks for what to expect from posts. They scrubbed more than 43,000 Facebook pages for one month of data to come up with averages for post interactions and (a lot dicier – read on) average monthly page interactions.

For example, pages between 1 and 9,999 fans average a combined 28 likes, comments and shares per post and an average of 604 interactions per month. Pages with 10,000 – 99,999 fans average a combined 118 likes, comments and shares per post and an average of 3,860 monthly page interactions.

The first metric is a lot safer to use than the second, which can set difficult benchmarks to attain if a page doesn’t post at least daily. Average post interactions, at least, offers a neighborhood-number for brand managers and clients to answer the oft-asked question, “How many likes, comments and shares should the average post get?”

Banking Clients Want Account Access Through Social

The newly released 2014 World Retail Banking Report has some sobering news – over the last three years, customer satisfaction has been steadily dropping, with some countries experiencing year-over-year drops of up to 10 percentage points. Banks aren’t being compared to other banks when it comes to customer service and satisfaction, but against companies like Amazon, Apple and Google. Never at the forefront of technology, banks have been slow to catch up (2013 was the first year that all of the top 25 banks offered a mobile solution) and, increasingly, are hearing from customers who want access to accounts through social media logins (which 40% of banks have no interest in offering). Digital access and particularly social media access to funds scares traditional bankers, but desperate times might call for desperate measures.

Not a Photo. Not a Video. Moju.

When photos don’t offer enough detail and video is too long, there’s Moju. Tabbed a “beyond photosharing” app, Moju captures a series of images, selects what’s worth highlighting and creates a quick-loading motion picture with no sound that animates as you rotate your mobile device. They’re funded. They’re available in the App Store. But will Moju join Instagram and Vine as an everyday-use app for sharing the sights and sounds of life? Check it out yourself: