Google Nanoparticles, Taco Bell #Onlyintheapp and UberKitten! | This Week in Social Media

Google X labsThe doctor is in – your bloodstream?

Google is reportedly looking into technology that would scan the body for illness – just by taking a pill. The technology would work by using nanoparticles to travel through the bloodstream and scan for malignant cells and report the findings back to a sensor attached to a wearable device. Google believes that the nanoparticles could be laced with a tracking antibody that would remain in the blood and allow for continued monitoring over a period of time.

The technology is still in the experimental stage and comes from Google’s X lab, which looks at technology that could be used to improve quality of life. This is the same lab that is looking into contact lenses that can measure glucose in someone’s tears.

Taco Bell says “adios” to social

In what is being called both risky and intriguing, Taco Bell this week removed (more likely, just hid) its social media channels AND website  in favor of a new mobile app. Visiting the website will provide visitors with a message telling them that everything is #onlyintheapp. Stores will soon have a separate pickup lane for those who ordered online. While mobile apps for restaurants and chains isn’t entirely new, Taco Bell IS the first to do dark on social. While some critics have pointed out that this removed the two-way conversation that social media provides, only time will tell if the move is successful.

Kitten delivery provides amusement and delight for a good cause

To celebrate National Cat Day on Thursday, ride-sharing company Uber, the ASPCA and Cheezburger brought back the UberKitten program to promote adoptions. Kitty fans in several major cities were able to order a kitten through the Uber app and have it delivered to their office for some supervised play time. Upon arrival, the kittens were available to play for about 15 minutes while people learned more about where the kitten was housed and how they could adopt. Proceeds went to animal shelters and, as you might imagine, demand was quite high.
UberKittens