Fluency Media Celebrates Pure Michigan’s Social Media Milestone

Travel Michigan, a Fluency Media client, reached a critical milestone overnight, cruising past the 200,000 Facebook fan mark.

(ANN ARBOR, MI) Travel Michigan, a Fluency Media client, reached a critical milestone overnight, cruising past the 200,000 Facebook fan mark. Currently, Pure Michigan is one of only three state tourism industry Facebook pages with more than 100,000 fans and the only state tourism page with more than 200,000 fans.

“We could not be more pleased with the increase of Pure Michigan Facebook fans,” said George Zimmermann, Vice President of Travel Michigan, a business unit of the Michigan Economic Development Corporation. “As we look ahead to summer travel, our fans are sharing their favorite vacation spots and experiences, which we know will result in new and more visitors to Michigan.”

Fluency Media launched Travel Michigan’s social media platforms in 2009 and quickly began building its social media community across Twitter, Facebook and the Pure Michigan Blog. Based on a close, collaborative effort with the Travel Michigan team, the social media program quickly became the #1 rated state tourism social media program, according to a recent comprehensive study.

“Travel Michigan is a really strong example of how an organization can create a strong and engaged community utilizing social media,” says Tim Schaden, Fluency’s CEO. “We are thrilled to have worked closely with the Travel Michigan team to achieve this important milestone.”

About Fluency Media, LLC.

Fluency Media develops and implements smart online marketing programs for mid-to-large sized companies and institutions. Our methodology focuses on delivering demonstrable results and ROI for clients. Fluency’s clients benefit from best-in-class integrated marketing solutions, including search engine optimization, online media, ecommerce optimization, lead generation, online publishing, email marketing, and social media strategy. For more information, please visit www.FluencyMedia.com or call (734) 302-3300.