ANN ARBOR, Mich. — Fluency Media client Beaumont Health recently earned three MarCom Awards, including a platinum award for the Beaumont Blog and a gold award for the Average Joe Runs a Marathon program. Beaumont also earned a gold award for its Beaumont Children’s Hospital “Keep Your Head Up” music video.
MarCom Awards is a creative competition that honors concept, writing and design of print, visual, audio and web materials and programs with more than 6,000 entries per year coming from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.
The Beaumont blog earned the prestigious platinum designation in a field loaded with quality content and design. The Beaumont blog was recognized for its educational and entertaining content across a number of healthcare related topics, including healthy living, children, women’s health, childbirth and specialty areas like heart health and cancer.
The Average Joe video series was designed to promote Beaumont Health’s ongoing support for area walks and runs that raise money and awareness for various causes. Average Joe Runs a Marathon starred Beaumont’s own web & social media specialist Joseph Wesolek, featuring his journey from semi-active weekend warrior to half-marathon runner. The seven-part series featured Beaumont specialists and facilities dedicated to helping people test their fitness levels and get in shape, culminating in Joe’s participation in the Detroit Free Press Marathon.
Beaumont’s “Keep Your Head Up” video, featuring Andy Grammer’s hit song of the same name, was created as an uplifting anthem for current and past patients and caregivers of the Beaumont Children’s Hospital. Featuring Beaumont staff, patients and families, the upbeat video showcased the positive atmosphere at Beaumont Children’s Hospital that is such a key component to successful care.
Beaumont Hospital in Royal Oak was recently named the No. 1 hospital in the state of Michigan in U.S. News & World Report’s annual rankings of the nation’s best hospitals. Beaumont, Royal Oak ranked nationally in 10 medical specialties on the U.S. News & World Report “America’s Best Hospitals” 2014-15 lists.
Andy Grammer’s hit songBeaumont HealthBeaumont’s “Keep Your Head Up” videoDetroit Free Press MarathonMarCom AwardsThe Average Joe video seriesThe Beaumont blogU.S. News & World Report’s annual rankings