Facebook Replies, Google Glass, And The Human Rights Campaign | This Week In Social Media

Facebook Introduces Threaded Conversations

Facebook announced Monday that its updated commenting system, which has been in testing for several months, will roll out to all Facebook Pages this week. The new commenting system will allow page admins as well as page fans to post replies to comments posted by other Facebook users, creating threaded conversations which will be reordered by their relevance to each viewer. Users can then “like” replies the same as any regular Facebook comment. To use the new Replies feature, page admins will need to opt-in through the Page admin panel in the Manage Permissions section. All Facebook Pages will see the feature permanently enabled on July 10, 2013.

Facebook Turns Shades of Red

Your Facebook page may have been seeing red this week as the Supreme Court gathered to discuss a pair of cases involving marriage equality. The image all over Facebook—a red background with a pink equal sign in the center—is the logo of the Human Rights Campaign, working for lesbian, gay, bisexual and transgender equal rights. Facebook content curator George Takei changed his profile picture to the Human Rights Campaign logo and urged his fans to do the same. Soon Facebook was awash in red. Immediately, Google search traffic for “Human Rights Campaign” hit its highest level since 2004, with about 400% more activity than any other point in the last two years. The gesture may not sway the Supreme Court’s decision, but it proves the power of Facebook for spreading information about important issues and current events.

Don’t Want Google Glass? Congratulations, You Win!

Google ran into trouble when they began notifying winners of the “If I Had Glass” promotion on Tuesday. The month-long campaign encouraged potential early adopters of Google Glass to submit their plans for how they would use Glass via Twitter using the hashtag #IfIHadGlass. Eight thousand winners would be selected to purchase the Explorer Edition of Glass before the technology is available to the public. Google appears to have received an overwhelming response, which would explain why the panel charged with choosing winners elected to send some of the congratulatory invitations to facetious applicants who had used the designated hashtag to propose a variety of unsavory activities they would perform with Glass. Soon after, Google began rescinding the offers, claiming the entries did not comply with the program’s requirements. But take-backs might have been unnecessary, since it’s unlikely these winners would have forked over the $1,500 to buy Glass just for the chance to “throw it at your face,” as one winner proposed.