Facebook Ad Network, Pass on Google+ and Shellshock | This Week in Social Media

New Facebook Ad NetworkFacebook vs. Google advertising

Facebook’s cross-platform ad network could be rolling out as early as next week. Facebook’s goal is to provide marketers with more accurate data about who interacts with ads on both Facebook, its third-party apps and websites. This new network will also be a “demand side platform” allowing bidding for impressions on third party sites. This could pose a threat to Google’s Display Network due to the vast amount of data Facebook has on its users. Perhaps most interestingly, the new platform could be a cookie-less cross-platform dimension. We’ll have to wait for the unveil to see just how helpful it can be to marketers and how big a threat it might be to Google and Yahoo. Facebook is currently in second place when it comes to global digital ad revenue – right behind Google.

The beginning of the end of Google+?

Good news for those not entirely thrilled with Google+. Google will no longer require a Google+ account with the activation of a new Gmail address! While Google claims the social network has more than 300 million users, those numbers have been in doubt as some insiders claim that a user doesn’t necessarily have to navigate to the Google+ tab to be considered active. This news has led some to wonder about the future of Google+, which was originally touted as a major contender to Twitter and Facebook.

Worse than Heartbleed?

A computer vulnerability worse than Heartbleed has some concerned about the risk to thousands of unpatched systems. Called Shellshock, it (very) basically leaves unpatched systems vulnerable to malicious and remote attacks. Why could it be worse than Heartbleed? Because it affects Bash, a command-line interface that allows a user to talk to a Unix-based system in such a vast number of networks it may never be (fully) fixed. To protect yourself, be sure to update your computer the next OS X security update comes around (probably quite soon).  More information may be found here.