Twitter announced Tuesday the ability to create custom timelines, which are “a new type of timeline” controlled by selecting the tweets you wish to include. Similar to the existing Storify application, Twitter users can create a custom timeline using Tweetdeck. Tweets can be gathered around particular topics or hashtags; the resulting timeline can then be shared via Twitter or embedded in a widget. The custom timeline itself is static, so it won’t update in real time, like a Twitter list—though new tweets can always be added to the custom timeline by the user. Twitter’s new feature will allow users to curate powerful and specific streams of information.
Pinterest announced its API will be made available to retailers who wish to embed pins directly on their websites. A small handful of Pinterest partners—including Disney, Random House, and Zappos—are testing the feature, which allows brands to showcase their most popular pins directly on the homepage of their website. According to Mashable, Thursday’s Top Pins API is the first of four that Pinterest plans to roll out over the coming weeks—for brands only.
JPMorgan learns a valuable lesson
Turns out tweet chats aren’t for everyone. A live Twitter Q&A for leadership and career advice turned sour when Twitter users hijacked JPMorgan’s “#AskJPM” hashtag to voice displeasure with Big Banking. As many companies have already learned—take McDonald’s famed flop “#McDStories,” for example—you can’t force a hashtag. Social media provides a valuable platform for interacting with customers, but brands should also be prepared for the risk of your audience turning your own words (or hashtags!) against you.