A new week, a new feature on Twitter. The social network announced this week it would be rolling out a “Buy” button that could be embedded into tweets and direct users to make purchases with just a few clicks. This could be a major new source of revenue for Twitter, which currently relies advertising for nearly all of its funding. Facebook began testing a similar feature earlier this summer.
The feature is not tied directly to Amazon or Google, however. Once the button is clicked, users will be asked to provide credit card and shipping information or, if already on file, will ask users to confirm the purchase for maximum efficiency. Goodbye life savings…
This message will self-destruct in 3…2…1…
Not to be outdone by the likes of Snapchat, Facebook is testing out a new mobile feature that will allow messages to be sent that would delete after a set amount of time. While it is only be tested in limited amount on iOS right now, it could lead to a new direction for the company, which has seen younger users flock to other networks, like Snapchat, as parents and grandparents have joined Facebook.
You stay classy, brands
If social media marketing has taught us anything, it’s that brands will do anything for attention – even if it’s tacky or (unknowingly) controversial.
Frozen pizza maker, DiGiorno, faced incredible backlash after its community manager sent out a tweet with a hashtag tied to the incident involving former Baltimore Ravens player, Ray Rice attacking his now-wife in an elevator. While the community manager apologized profusely and claimed they were not aware of the meaning of the hashtag they used, the damage had already been done.
While this isn’t necessarily an incident drawing the same kind of heat as DiGiorno, Mashable found a number of brands that sent out 9/11-related content to commemorate the anniversary of the terrorist attacks. While some messages were simply showing support and genuinely heartfelt, others very clearly slapped their logo in patriotic imagery featuring quotes about the anniversary. The Internet reacted as it normally does with these kinds of situations, unrelenting criticism and cynicism
Being timely and clever can absolutely help brand awareness, however it’s important to take a step back and ensure that the message is the right one being sent as well as how it might be perceived.