Fluency Health, a division of Fluency Media, worked with an amazing team at Community Health Network to launch a teen suicide prevention website. Read all about it on the Fluency Health blog.
Google Glass Put to Good Use
Google recently ended its Google Glass Explorer program after nearly two years of attempting to push the wearable device as a must-have and the wave of the future. While many consumers were critical of the look of the device, it managed to find a unique segment of the population that found great use for the device: those in the medical industry.
There are a number of practical ways doctors and surgeons have adopted Google Glass and used it to benefit their patients including, telemedicine, streaming surgeries and procedures, conferencing and more.
While Google may not be continuing its sales of Glass as it exists now, many speculate that this is just the beginning of a new chapter in the way wearables are put to use in the doctor’s office or operating room. A startup recently raised $16 million to put Google Glass to work reducing the time doctors spend on health records – and they aren’t the only company using Glass in the medical field. You may be wondering, what can be done if support for Google Glass’ Explorer program has ended from its parent company?
The wonderful thing about innovation is that an idea from one person can be adapted and improved upon by others. Glass is one such device whose usefulness isn’t ending with Google, but beginning for others.
Worth noting is that the Glass at Work program is still up and running, with several interested parties still developing apps for Glass. Many of those developers are working in the medical field and exploring some of the useful ways Google Glass can improve health care. This slideshow examines a number of the ways this technology will be beneficial for health care.
With faster processors, smaller and better ergonomics and more affordable technology being developed it isn’t a matter of IF Google Glass can be adopted and used long-term by those in the medical industry, but just a matter of when.
The annual Consumer Electronics Show in Las Vegas never fails to impress. CES is a place innovators and engineers can come to debut and show off what they hope will be a groundbreaking technology. Sometimes they succeed; sometimes they don’t. However, the fascinating ideas are never in short supply, which was evident in some of the health-related technologies showed off at CES 2015.
Many of us know sitting for extended periods of time is (probably) incredibly bad for our health – yet we continue to do it. Humanscale hopes to change the way we sit and work with OfficeIQ. Using bluetooth and sensors in both the chair and desk, OfficeIQ will interact with an app to provide prompts to let workers know when they should get up or sit back down to a workstation that will adapt its height. Before you start naysaying, it’s important to know that OfficeIQ has been designed to not send the prompts when someone is typing or during a phone call.
Imagine being able to scan an item or the environment around you to determine the chemical and molecular makeup. That’s precisely what SCiO’s creators hope their new handheld device can help people do. According to them, SCiO will be able to scan medicine, food and plants to provide a wide array of information on the makeup of materials in our everyday lives.
A smart bandage on display at CES 2015, called TempTraq, may change the way doctors monitor our health. The patch uses bluetooth technology to monitor a person’s temperature every two minutes and send updates to a smartphone app. The disposable patch is being promoted as a helpful alternative to look after and care for young children who may be sick without the need to constantly check their temperature.
Another wearable creating buzz at CES was Quell: a device that can be strapped to parts of the body experiencing pain and alleviate that pain. By using with sensors targeting the nerves, Quell works to trick the brain into releasing opiates and ease pain. Quell promises up to 40 hours of pain relief on a single charge and is already FDA approved in the U.S.
CES 2015 wasn’t completely about the gadgets, though. a fascinating panel discussion on the future of the healthcare industry and the groundbreaking technologies that could be on the horizon. Among those discussed: artificial intelligence, genomics and robotics.
If one futurist is to be believed, healthcare and medical technology are on the verge of very exciting possibilities. During a recent speech, physician and engineer Peter Diamandis, highlighted some of the many ways technology could usher in incredible advances in medicine over the coming decades.
Diamandis noted that, while still in their infancy, wearable technologies and their increased attention from tech companies (including CES 2015) are about to begin realizing their potential as medical technology. These devices use as biometric sensors could provide an immense amount of data to doctors and improve the care provided.
Advances in 3D printing, robotics and synthetic biology and genomics are also areas Diamandis called out in his speech. While many of these technologies are only beginning to show their potential, Diamandis notes that the we’ll soon see just how helpful they can be and how much worth they can provide the medical industry. Once this happens, Diamandis says, the work to make these advancements in medical technology affordable and widely available will be some of the next steps we’ll have to take to see some very exciting things happen.
Cloud adoption rates on the rise
A recent survey also found that 96% of mid-sized healthcare organizations are already using or are seriously considering the use of cloud technology. Even better, the survey indicates that while there is some hesitation to storing data in the cloud, 64% of respondents say they are “very confident” in the security capabilities of cloud technology – compared to 52% of all industries pointing to security as a main concern in moving forward with cloud computing.
The main areas healthcare organizations identified as benefiting from cloud computing include financial metrics, workforce productivity and augmenting technology capabilities.
However, there were some areas that remain priorities before adoption is possible for many organizations. Among those areas are cost efficiency, upgrading aging infrastructure and optimizing data centers.
Drones to the rescue
Heart attack victims may someday have a new lifeline thanks to the use of ambulance drones. A new kind of drone program from a Dutch graduate student utilizes GPS to deliver defibrillators to heart attack victims. By honing in on a mobile phone within 4.6 miles, the drone can be at a victim’s side in under a minute and then use live streaming audio and video to allow emergency personnel to provide instruction and advice on the defibrillator’s use.
While still in the experimental stage, this type of technology may have other applications like delivering poison antidotes, EpiPens and oxygen or being used to conduct search and rescue missions. An example of the drone’s use may be viewed below.
While some may say it’s a long time coming, Facebook has unveiled a new feature to allow users to search for past posts. Let’s say you want to find pictures from the day your brother graduated. Just type in his name and the word “graduation” and Facebook will work to produce results from the keywords that may have been used.
While this feature may not have a wide variety of uses, it will certainly be a welcome feature for those looking to visit the past (or get rid of some parts of it).
Doximity just what the doctor ordered
Doximity, the LinkedIn for doctors, now claims to have signed up half of U.S. physicians. The network, which launched in 2010, says it now has 400,000 doctors signed up to use the platform – making it the largest secure network for doctors.
Doximity allows physicians to discuss a number of things ranging from employment to asking for advice on symptoms, among other services and tools available.
Instagram overtakes Twitter
With more than 300 active users, Instagram has overtaken Twitter, which currently has about 284 million active users. The news came this week along with word that Instagram would be debuting verified accounts and purging the social network of fake accounts, which means some brand accounts may see a dip in the number of followers soon.
Instagram appears to have been a good purchase by parent company Facebook, especially as it tends to attract a younger demographic while many teens’ parents are adopting and using Facebook more and more.
Let’s face it, NO one enjoys attempting to precisely type out the combination of contorted letters and numbers in a box on the internet to advance on a website or leave a comment – also known as Captcha. Thankfully (mercifully), Google has unveiled a new system that may replace Captcha to prove to a website you’re not a bot. It’s literally as easy as clicking and checking a box that affirms you are not a robot. That’s it. Easy easy easy.
This new system, called “No Captcha reCaptchas,” is simple to use on desktop and only requires a tap on mobile. Don’t think it’s less secure than Captcha, though. Google says that once the system has allowed someone (or something) through, it monitors behavior to ensure that a sophisticated bot did not make it through. It seems to be of to a great start, too. Snapchat, Humble Bundle and WordPress are already experimenting with it!
Twitter banning made easy
Haters are going to hate. There’s little we can do about trolls or bullies many times, however, Twitter is making it easy to block out these kinds of people. New tools are making the experience on Twitter more user-friendly and giving faster access to someone looking to flag inappropriate content or to ban a user.
Twitter also claims some behind-the-scenes improvements will allow for better and faster monitoring to keep the experience on the social network enjoyable and safe. The new changes will be made widely available in the coming weeks – along with more changes in the coming months.
An epic Twitter Takeover from Honda
Your mortal eyes did not deceive you; Skeletor, the arch nemesis of 80’s action figure and cartoon star, He-Man, recently took over the Honda Twitter account. The move coincides with Honda’s holiday marketing campaign using toys of yesteryear and involves some very amusing content.
The tweets from Skeletor are pretty amusing, ranging from trolling He-Man to even teasing other brands using the hashtag #Skeletakeover. While it may not be overtly trying to sell you cars, the takeover has been received incredibly well and directed attention to the brand name and the Twitter account.
It looks like Facebook may be looking to dethrone LinkedIn as the main social network used by business professionals. A new tool from Facebook called “Facebook at Work” will, essentially, work as a social network and allow employees to work together in groups, messaging and a news feed. This is similar to what LinkedIn, Google and Microsoft already have available.
Facebook says nearly 8,000 of its employees are already using the new tool and, at this time, it does not appear that ads will come into play with this more workplace-based tool. There are few details being confirmed at this time about Facebook at Work, but we’ll let you know if anything develops.
In a surprising report this week, Buzzfeed claims it learned that a tool called “God View” used by Uber executives allows them to track both vehicles and customers. While not available at a basic consumer level, Buzzfeed claims the tool is widely used on a corporate level.
Strangely, the Buzzfeed reporter says upon arriving at a meeting with one of Uber’s top executives she was told he had been waiting for her and pointed how he was tracking her ride to their meeting. While it makes sense for some accountability for an app like Uber, tracking without permission by using a tool called “God View” is raising some red flags in the online community.
Taking back privacy
Speaking of tracking…In lieu of recent revelations of surveillance and cyberespionage programs, a new tool is allowing you to fight back against surveillance malware. Detekt, scans a computer for the types of programs that have been used to target journalists and political activists. The app was released by a coalition of human rights organizations with the goal of informing people when they’ve been hacked and are being monitored.
Don’t think of it as a clean bill of health if you use it to scan your machine and it comes back empty handed – Detekt does not promise to be 100% effective and is merely a good starting point in the battle for privacy. It’s worth noting that Detekt will only detect some surveillance malware; not remove it. If you find something on your machine the best course of action is to seek expert help.
Facebook update lets people quiet brands in their News Feed
As if it wasn’t already a challenge for brands to reach fans, Facebook’s new feature that increases people’s control over their News Feed may make it even tougher for brands’ content to make it to their fans.
People will be able to see whose posts are showing up most often in their News Feed each week and decide if they want to see fewer posts from those friends or brands they follow. The update will incentivize brands to post “better” and more relevant content if it wants to stay in good graces with their fans. Brands are rightfully concerned that the organic reach of their posts is going to take another hit with the rollout of Facebook’s latest change.
YouTube will soon be introducing a new free and paid listening experience that includes millions of audio-only tracks. The free listening service will feature artists’ full albums in a specific Music tab on YouTube’s website and app. The paid service, called YouTube Music Key, will allow users to nix the ads, listen to songs with the app while using other apps, and download videos to view offline. Look out Spotify and Beats Music, YouTube Music Key is the newest competitor for paying customers eager for unlimited music.
Fluency Media’s client wins three awards
Fluency Media’s client, Beaumont Health, received three MarCom awards. Beaumont earned a platinum award for its Beaumont Blog, a gold award for the Average Joe Runs a Marathon program, and a gold award for its Beaumont Children’s Hospital “Keep Your Head Up” music video. MarCom Awards is a creative competition for individuals or companies involved in the concept, writing and design of print, visual, audio and web materials and programs. Congratulations!
ANN ARBOR, Mich. — Fluency Media client Beaumont Health recently earned three MarCom Awards, including a platinum award for the Beaumont Blog and a gold award for the Average Joe Runs a Marathon program. Beaumont also earned a gold award for its Beaumont Children’s Hospital “Keep Your Head Up” music video.
MarCom Awards is a creative competition that honors concept, writing and design of print, visual, audio and web materials and programs with more than 6,000 entries per year coming from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.
The Beaumont blog earned the prestigious platinum designation in a field loaded with quality content and design. The Beaumont blog was recognized for its educational and entertaining content across a number of healthcare related topics, including healthy living, children, women’s health, childbirth and specialty areas like heart health and cancer.
The Average Joe video series was designed to promote Beaumont Health’s ongoing support for area walks and runs that raise money and awareness for various causes. Average Joe Runs a Marathon starred Beaumont’s own web & social media specialist Joseph Wesolek, featuring his journey from semi-active weekend warrior to half-marathon runner. The seven-part series featured Beaumont specialists and facilities dedicated to helping people test their fitness levels and get in shape, culminating in Joe’s participation in the Detroit Free Press Marathon.
Beaumont’s “Keep Your Head Up” video, featuring Andy Grammer’s hit song of the same name, was created as an uplifting anthem for current and past patients and caregivers of the Beaumont Children’s Hospital. Featuring Beaumont staff, patients and families, the upbeat video showcased the positive atmosphere at Beaumont Children’s Hospital that is such a key component to successful care.
Beaumont Hospital in Royal Oak was recently named the No. 1 hospital in the state of Michigan in U.S. News & World Report’s annual rankings of the nation’s best hospitals. Beaumont, Royal Oak ranked nationally in 10 medical specialties on the U.S. News & World Report “America’s Best Hospitals” 2014-15 lists.
Andy Grammer’s hit songBeaumont HealthBeaumont’s “Keep Your Head Up” videoDetroit Free Press MarathonMarCom AwardsThe Average Joe video seriesThe Beaumont blogU.S. News & World Report’s annual rankings