Save Facebook Content, Snapchat Clones and Foursquare sans Check-ins | This Week in Social Media

Facebook SaveSave that Facebook content for later

We’ve all been there. We’re at work and we see an article we really want to check out, but can’t read it for whatever reason and don’t want to lose it. Facebook has come up with a solution for that: saving the content to read later.

The new feature allows you to essentially bookmark content from links and places to movies, TV, music and recipes so you won’t miss out on something and spend a lot of time scrolling through your newsfeed to find it. Just tap on the “v” in the upper right corner of any post and select the option to save it for later. The new function will only work on content that includes a link, place or entertainment source. See it in action here.

Are we on the brink of a Snapchat clone war?

This week, some Instagram users reported seeing banner ads promoting Bolt, a “one tap photo messaging” service. The banner was quickly taken down, but not before people could screengrab the image and share it around and speculate. Nothing more is known at this time other than the fact that it was promoted as a free download.

Foursquare removing check-ins…wait, what?

Foursquare wants to compete more with review service Yelp, which is why its shedding the checking-in function and moving closer to a search and discovery service. The new Foursquare will allow personalized local searches, meaning users will receive different results based on their preferences and past activity. The new Foursquare will debut in about two weeks.

Worry not, its secondary app, Swarm, will still allow you to tell everyone where you are at any given time so that they will be totes jelly of all of the cool stuff you’re doing.

Newsle, Nielsen and Facebook | This Week in Social Media

Facebook and NielsenNewsle purchased by LinkedIn

LinkedIn wants to provide you with more helpful and reliable content on your newsfeed, which is why the social network announced this week it had acquired Newsle, the online tool focused on providing valuable information about your contacts. Exact details have not been released just yet, but LinkedIn has said that Newsle will continue to operate as a standalone company.

We can only speculate right now, but a sensible use for Newsle would provide users with more updates from tagged companies or influencers a user is interested in following.

Nielsen and Facebook teaming up

Privacy advocates aren’t entirely happy with Facebook and Nielsen this week after the two companies announced a partnership to provide more accurate viewing habits through  our of smartphones and tablets.

How might this work, you ask? In a nutshell, Facebook would pull the data from your tablet or smartphone if you haven’t opted out of this sort of tracking through your privacy settings and provide them to Nielsen. While it may not be entirely respectful of users’ privacy, the companies promise that identities will be kept safe and anonymous. The tracking is expected to begin during the autumn television season.

Facebook for VIPs

It’s so hard being famous, you guys!!! That’s why Facebook is making it easier for celebrities (or their handlers) to sift through the noise online to easily interact and respond to people using an app on a mobile device. The goal here is to compete more with Twitter, which makes it much easy for celebrities to track mentions and respond to fans. The app is still in early testing with just a few celebs, but from what we can see so far it’s doing its job correctly!


Amazon Zocalo, Google Orkut, and Twitter Analytics | This Week In Social Media

ZocaloAmazon Zocalo

Move over, Google Docs, there’s a new player in town. Amazon announced its own document storage and sharing tool this week, Zocalo.

Like Docs, Zocalo allows users to store and sync documents across devices – but it also allows allows users to offer feedback on content and place comments in specific areas of a PDF or webpage (see the image to the right). However, the real difference that may attract more corporate networks is Zocalo’s ability to be set up with existing corporate credentials.

To use Zocalo, it will set you back only $5 per month for 200GB of storage, but customers with Amazon WorkSpaces get 50GB of free storage  - or pay $2 per month for the full 200GB. Zocalo is available now for limited preview.

Google kills Orkut

Google is killing off its first venture into social media…no, not Google+.

Orkut gained limited success in the U.S. since it launched in 2004, but gained much more popularity in Brazil and India where it was a top contender for Facebook as the dominant social platform for quite some time. However, fending off Facebook is like trying to hold back the ocean, with Orkut slowly losing popularity and users.

Google told user this week it would end Orkut in September, but wi Google has said it would preserve an archive of all Orkut communities that will be available from September 30

Twitter analytics are here

We knew it was only a matter of time, but Twitter has officially unveiled its own analytics measurement. Users can use the Twitter Analytics tool to track mentions, follows, and unfollows in 6-hour increments; view favorites, retweets, and replies for recent tweets; and display best (top 15% engagement) and good (top two-thirds engagement) tweets. In the “Followers” tab, users can access more detailed information on their followers’ locations, interests, and genders, as well as viewing the top accounts that their followers also follow. Data!

A Boost in Facebook Engagements, Reverse Yelp and Google Cardboard | This Week in Social Media

like message on keyboard button, social media conceptsFacebook’s best year ever?

It’s good to be a brand on Facebook right now - IF your content is popular. That’s according to a recent study that says the algorithm change so many brands and companies dreaded may actually be helping to give brands a boost in Facebook engagements.

That algorithm works to place higher-quality content in front of more people, meaning the days of posts reading “LIKE FOR X OR COMMENT FOR Y” and generating thousands of interactions are mostly over. The study indicates that more brands seem to be aware of the algorithm change and are focusing on better content to engage their fans – and it’s paying off.

Reverse Yelp

Are you an all-star diner, or your server’s worst nightmare? Good and bad behavior may not have had an impact on your dining experience from place-to-place before, but now some restaurants in Australia are using its version of OpenTable to rate and track its patrons.

What’s more, restaurants can add information about you to the network, like allergies, birthdays, anniversaries, what you like to eat and drink – as well as what kind of diner you are. This means things like frequent complaints and bad tips will also be documented, so don’t be too surprised if you’re constantly sitting near the bathroom if you aren’t terribly kind!

Cardboard is in right nowGoogle Cardboard

Forget watches and glasses, Google wants you to engage with cardboard! Kind of. This week, at Google I/O  the company handed out something called Google Cardboard in the last few minutes of its keynote to attendees. In an Ikea-like packaging, the “device” resembles a cardboard Viewmaster once assembled. You then place your phone in and are able to view 2D images in 3D with the aid of the Cardboard app. Fun fact: this type of technology (stereoscopic imagery, not apps; those are new) was made popular around the time of the American Civil War.


WeChat healthcare, World Cup fever and GIFs on Twitter | This Week in Social Media

WeChat healthcareWeChat healthcare

Many people could (and do) say there is room for improvement when it comes to healthcare. This is no different in China where doctors have even been attacked over patient frustration due to excessive wait times and alleged cases of bribery from doctors, among other things. Now, some officials are now looking at ways to alleviate the anger by improving efficiency with the use of  China’s most popular mobile messaging app, WeChat.

By posting WeChat QR codes in a hospital, users may scan the code to connect to the hospital’s WeChat account to view information about specialists, make appointments and even pre-pay registration and medication fees. As if that weren’t enough, patients can even order a taxi to get home quicker!

World Cup fever takes over social media

Unless you live under a rock, you are probably aware that the World Cup is currently taking place in Brazil. Though Americans are traditionally less enthusiastic about soccer, or futbol, America’s win over Ghana this week undoubtedly made it to your newsfeed. After all, nearly 5 million tweets about the game were sent out, which was also the highest-rated World Cup game to ever air on ESPN.

It’s likely that Sunday’s game against Portugal to advance into the next round will generate even more buzz and excitement from the good ol’ U.S. of A.

Of course, this IS social media and the internet, where things are not always roses and teddy bears. The reigning World Cup champions from Spain were dealt a humilating 2-0 defeat by Chile, launching a worldwide meme-centered mockery of the Spaniards.

GIFs finally arrive on Twitter!

Finally, this week, GIFs are now available for use on Twitter! The feature was teased a few weeks ago, but now you can officially post all the GIFs you like to your heart’s content. We’re pretty excited about this. Here’s how you can get in on the fun.

TweetDeck and Gmail Security Concerns and is Social Media Healthcare’s Crystal Ball? | This Week in Social Media

TweetDeck and Gmail Security ConcernsTweetDeck and Gmail security concerns

Two big security compromises this week: one involving TweetDeck, the other with Gmail. On Wednesday, it was revealed that a vulnerability in TweetDeck could allow an attacker to remotely execute javascript code just by tweeting it out.

Twitter promptly took down all versions of until the issue could be fixed and asked users to log out and then log back in order to activate the fix. Everything appears to be in order now and, allegedly, the person who caused the vulnerability has been exposed as a 19 year old Austrian teenager who was trying to tweet out hearts (we are not kidding).

Meanwhile, a Gmail vulnerability may have existed for years. The bug, which has also been fixed, could have provided every single users’ Gmail address to someone with the right know-how. The good news is that passwords themselves would not have been compromised, but users could have been left vulnerable to spam, phishing or password-guessing attacks. Again, as with the case involving TweetDeck, the issue has been resolved.

Social Media and healthcare: a crystal ball into the future?

Just as your social media posts can help companies predict buying patterns in order to tailor ads to you (it’s Best Buy HD TVs galore on my newsfeed), your activity may also help healthcare providers predict healthcare outcomes.

A recent study shows that tracking a Facebook user’s “Likes,” while looking at public health records may (more accurately) help predict various health outcomes. That report indicated that by combining the information from social media, records were two-to-four times more accurate.

Of course, this brings up privacy concerns and the debate of utilizing personal posts and interests for medical records, but with the federal government now requiring those records be digitized, more accurate reports may soon be on their way thanks to your social posts.


iOS 8, Instagram updates, and the FDA | This Week in Social Media

Apple reveals iOS 8

Apple revealed Monday its newest mobile operating system, iOS 8, which will be available to consumers this fall. This newest version of iOS offers new features for users as well as improved capabilities for developers, who will have access to a new programming language called Swift when designing mobile apps. iPhone users can look forward to improved predictive typing capabilities (with suggestions made specific to each individual you message), new camera features, and HealthKit, a new app designed to help users keep track of their personal health and fitness information.

Instagram 6

Instagram 6 is now available and certainly worth updating—the new and improved app now includes photo editing capabilities, allowing users to adjust contrast, brightness, saturation, shadows, and much more. The update also implements slider control, so a user can alter the strength or weakness of a given photo. You can also adjust the angle of a given shot, or apply multiple filters to the same photo. Tap and hold your edited image to display the original, untouched photo.

FDA joins Flickr

In an attempt to make it easier for consumers to access information about food recalls, the FDA has created a Flickr stream with photos of currently recalled products. Typically, information about recalls is accessed very passively—when we hear about a particular product recall on the news, for example—but with the new photostream, the FDA aims to empower customers to actively seek out information about unsafe food. The Flickr account should prove an easy and accessible resource for consumers.

Reading Rainbow Lives, 3D Printing Loyalty and #YesAllWomen | This Week in Social Media


A Pot of Gold is only the Beginning for a Reading Rainbow Resurrection

Star Trek alum, LeVar Burton, launched a Kickstarter campaign Wednesday to bring back his classic show, Reading Rainbow, to the web. In less than 24 hours, the campaign raised more than its $1 million goal (and is now very close to hitting $2 as of this post’s writing). Burton’s plan is to get Reading Rainbow on the internet and launch a specialized version for classrooms that teachers may use for free. While the initial plan to raise the one million dollars has been met, the campaign is still active for another month, giving you plenty of time to donate if you’d like to.


Pinterest Enhancing its API for Business and Horrifying Mascots | This Week in Social Media

Pinterest and Businesses: BFF?

Pinterest API EnhancementPinterest is looking to buddy-up with businesses with the announcement of a new initiative to provide more information on popular trends. This will coincide with Pinterest enhancing its API to provide more information about what kinds of products are popular, what types of imagery work best and which products are driving the most sales.

Right now, only a small number of companies are testing out the new “Business Insights” API, but don’t be shocked if it becomes more widespread soon. This is just the latest in a number of advancements the social network has made to appeal to more businesses. The company launched its first paid Promoted Pins earlier this month, which are shown to users in both the search and category feeds on web and mobile.


How Many Likes Should My Facebook Post Get? | This Week in Social Media

Facebook Likes

How Many Likes Should My Facebook Post Get?

Socialbakers released a new report this week that analyzes absolute engagement (total interactions) across page size on Facebook, setting new benchmarks for brands and agencies. Instead of looking at engagement rate (as they did in a previous study), Socialbakers focused on total likes, shares and comments to give brands benchmarks for what to expect from posts. They scrubbed more than 43,000 Facebook pages for one month of data to come up with averages for post interactions and (a lot dicier – read on) average monthly page interactions.