All-New foursquare, 20 Reasons to Switch to Google+ and Facebook's Mortality | This Week in Social Media


3 Keys to Marketing Health Care Online

Health care marketers are on notice: the internet is driving health care decisions, forcing health care marketers to strengthen their online marketing platforms. The Fluency Media team created an infographic highlighting the 3 Keys to Marketing Health Care Online. Have you ever used the internet or social media to research health care options? Check out our infographic today: Fluency Media

The All-New Foursquare

The ever-growing foursquare overhauled itself last week, launching cross-platform updates to make their interface faster, more attractive and hopefully more useable. Check-ins are more prominent, with larger photos and the ability to “like” check-ins, while the “Discover” tab is larger and contains richer information like top tips, friends who have visited and menu information. And for the true narcissist, I mean, foursquare super user, the “Me” tab offers a visually compelling catalogue of friends, tips, photos, badges and stats (Richard Retyi checked in to Biggby Coffee 52 times in the last six months). Foursquare boasts more than 20 million users – are you one of them? foursquare

20 Reasons to Switch to Google+

With Facebook’s slipping stock price and talk of Pinterest burnout, Google+ remains in the fight with strong advocates lobbying for more widespread adoption. Mashable linked to an infographic listing 20 Reasons to Switch to Google+, including arguments like integration with Google services, hangouts, less bloat and a better mobile experience. What do you think? Are you using Google+ regularly? Mashable

Facebook Dead Within 20 Years

With all the news about Facebook’s IPO and slipping stock price, Eric Jackson, founder of the investment firm Ironfire Capital, believes that Facebook will “disappear” by 2020.

“In five to eight years they are going to disappear in the way that Yahoo has disappeared. Yahoo is still making money, it’s still profitable, it still has 13,000 employees working for it, but it’s 10 percent of the value that it was at the height of 2000. For all intents and purposes, it’s disappeared.”

Jackson believes that Facebook’s weakness lies in mobile and that Mark Zuckerberg and company will struggle mightily to monetize mobile. Is Facebook on the way down? Should you set up that Google+ profile now? Or is something new lying dormant somewhere waiting to be born and wipe both social platforms off the map (I’m looking at you MySpace 2.0). Digital Trends